Sponsorship Agreement Template

Published on: 11/30/2024

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Introduction

A sponsorship agreement outlines the terms and conditions between a sponsor and a recipient organization, event, or individual. It ensures both parties understand their rights, obligations, and benefits from the partnership. Below is a customizable sponsorship agreement template suitable for various sponsorship arrangements.

Sponsorship Agreement Template

SPONSORSHIP AGREEMENT

1. Parties
This Sponsorship Agreement is made on [Date] between:
Sponsor: [Sponsor Name], located at [Address].
Recipient: [Recipient Name/Organization], located at [Address].

2. Purpose
The Sponsor agrees to provide sponsorship in support of [Event/Activity/Organization Name] (the “Event”) scheduled to take place on [Date] at [Location].

3. Sponsorship Benefits
In exchange for the sponsorship, the Recipient agrees to provide the following benefits to the Sponsor:
- [E.g., Logo placement on promotional materials].
- [E.g., Verbal acknowledgment during the event].
- [E.g., Complimentary tickets or access to the event].

4. Sponsorship Contribution
The Sponsor agrees to provide the following contribution:
- [E.g., Monetary amount: £XXX].
- [E.g., In-kind support: Products or services provided by the Sponsor].

5. Term and Termination
This Agreement shall commence on [Start Date] and terminate on [End Date] unless terminated earlier:
- By mutual written consent of both parties.
- By either party in the event of a breach of this Agreement.

6. Intellectual Property
The Recipient grants the Sponsor a non-exclusive license to use the Recipient’s name, logo, and trademarks for promotional purposes related to the Event. Similarly, the Sponsor grants the Recipient a non-exclusive license to use the Sponsor’s branding for Event-related promotions.

7. Obligations of the Recipient
The Recipient agrees to:
- Provide the agreed sponsorship benefits.
- Ensure that the Sponsor’s branding is displayed as per the agreed terms.

8. Obligations of the Sponsor
The Sponsor agrees to:
- Provide the agreed sponsorship contribution on time.
- Ensure any promotional materials bearing the Recipient’s branding comply with guidelines provided.

9. Indemnification
Both parties agree to indemnify and hold each other harmless from any claims, liabilities, or damages arising out of their respective obligations under this Agreement.

10. Confidentiality
Both parties agree to maintain confidentiality regarding any non-public information shared during the term of this Agreement.

11. Governing Law
This Agreement shall be governed by the laws of [Jurisdiction]. Any disputes arising from this Agreement shall be resolved through [Arbitration/Mediation/Court of Law].

12. Entire Agreement
This Agreement represents the entire understanding between the parties and supersedes any prior discussions or agreements.

Signatures
Sponsor Representative: _________________________ Date: ______________  
Recipient Representative: _________________________ Date: ______________

How to Use This Template

Customize this template to reflect your specific sponsorship arrangement. Be sure to include any additional terms, such as exclusivity, reporting obligations, or performance metrics, as required. Consult a legal professional to ensure the agreement complies with relevant laws and adequately protects both parties.

Conclusion

A well-drafted sponsorship agreement protects the interests of both sponsors and recipients while fostering a mutually beneficial relationship. Use this template as a foundation, but adapt it to your unique partnership to ensure clarity and professionalism.

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